4 Best Instagram Marketing Tips To Deploy In Your Business

After Facebook, it’s Instagram where millions of users are found scrolling their newsfeed and building connections. According to the latest survey, over 1.16 billion monthly users are accessing the Instagram app globally. Whereas, 90% of Instagram users are found following at least one business on this platform. This makes the marketers think about the platform over and over again whenever it comes to social media marketing of the business, irrespective of its type and size.

Now, setting up an Instagram account for business is nothing critical. For this, you don’t need to hire any social media marketing services in Delhi or Kolkata. However, if you are thinking to manage the account and gain positive results, you must look for such services on a priority basis.

Are you new to Instagram? Are you new to conducting Instagram marketing? Here we have listed down some tips and tricks which if you follow can amplify your business sales.

4 Best Instagram marketing tips to deploy

1.Use great captions and hashtags on great content: While posting content on Instagram, make sure you add a captivating caption and a few powerful hashtags to build engagement. An attractive caption draws the attention of the audience to the posts and compels the viewers to think twice about making an action.

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Usually, the caption can be of maximum 2200 characters long. However, it should be short, crispy, and highly engaging, so that readers take no time to decide whether they should spend more time on the content.

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Along with a great caption you require wise hashtags for your content. Instagram allows you to choose 30 hashtags at a time. We would recommend having at least 5-9 hashtags per post. This generates engagement and makes the brand post visible to the right audience.  

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2.Make use of Instagram stories: Instagram stories are quite an in trend. Successful brands are using this compelling marketing feature to feature their products or services across a wide audience. People have a high tendency to click on the stories rather than browsing their newsfeed or reels. Hence the use of Instagram stories for marketing purposes.

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Through the IGstory, you can share your experience, newly launched products or services, achievements, seminars or webinars, events, advertisements, offers, client reviews, testimonials, entertaining videos, and other creating yet engaging posts. While telling a story to your audience, don’t forget to add a call to action. You can get them on the sticker option. Provide value to your information or story and add brand identity to them.

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3.Use story highlight covers: Now onwards, you can keep your story highlighted and make it remain in your profile as long as you want. Instagram allows users to create highlight albums to preserve the stories that according to you are the best.

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Right under the Insta bio, you can use the option to highlight your albums. It appears as a colored circle with the images or stories at the center. Such an option doesn’t let your story to disappear after 24 hours. Any new follower, no matter when he follows your brand can go through the top stories.

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Stories like your big projects, achievements, success, new launches, products, and services can be preserved using this option.

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4.Leverage Instagram’s new marketing features: Instagram has recently updated itself with multiple new features. For example, Insta Live, Insta Reels, Instagram Shop, etc. You can use all these features to advertise your business and promote yourself in a creative way to the audience.

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Instagram shop and Insta live option are the two most compelling features that allow marketers to present their business with high authority. Going live you can ensure your audience about your brand authority by connecting to them directly and answering all their queries.

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Similarly, an Instagram shop allows you to advertise your products by displaying images. By clicking on this button, fans and followers can view different products and even interact with the brand based on these. You can even tag your shopping products in your posts, IGstory, and IGTV.

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Brands using Instagram Reels are always unique. This is one of the best ways to stand out from the crowd and highlight the brand to the right audience. Not every brand has the guts to create reels and post them on Instagram. If you perform, your brand will gain a high impression online.

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Final Thoughts

Deploying Instagram marketing tips for your business will enhance the marketing scopes, bringing the brand in front of a wide audience. From generating high customer engagement to building new connections and quality leads, you can enjoy amazing benefits by marketing your business on this platform.

Still, confused about how to get the optimal result? Probably, a digital marketing agency for small businesses can help you with this. Connect with social media marketing experts and get your work done with perfection.

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