Inbound marketing is a combination of creativity and experience. It is based on data sources that provide information that will allow you to create a strategy that helps you achieve your business goals.
Marketing, sales, and customer service can work together to make the wheel turn faster. This will result in more customers and therefore business growth.
Let’s examine in detail what the objectives are in each phase and the best ways to achieve them.
Attracting customers with inbound marketing strategies
Attraction is about bringing in new customers to your corporate website. If potential customers don’t find you first, the inbound strategy won’t work.
These tools are available:
- SEO optimization
- Blog articles
- Social media
- Paid campaigns
Make valuable content that leads customers to your b2b website. Your company’s online presence can grow faster if there are more people who use your content. If you don’t have time to do all this by yourself you can always get help from a Digital Specialist.
Optimize the blog from an SEO perspective.
To start an Inbound Strategy, it is important to create a corporate blog. To build a relationship of trust with prospects, articles must be informative, useful, and relevant.
Before you invest in content creation, make sure to look at the text that is already there and update and optimize them to increase traffic.
These are some ways to determine if an article has been optimized for SEO.
- Answers the questions of the target audience and addresses their needs
- A specific goal
- Includes calls-to-action to guide prospects through their purchase journey
Engage users with inbound marketing strategies
Engaging is about creating relationships and increasing conversions by providing useful content that meets the needs of potential customers.
- Pop up on the company’s website
- Email marketing strategies
- Lead management and lead nurturing
- Marketing automation
- Optimization of conversion rates
To guide prospects through the buying process, it is important to increase engagement and keep the flywheel fueled with energy!
Create pop-ups that are effective and drive action
Pop-ups are a great way to grab visitors’ attention. These screens appear on certain pages and invite users to take a specific action.
- Download content
- Subscribe to our newsletter
- Invitation to an Event
Place effective CTAs only on the most popular pages.
You can convert more users to leads by creating calls to action and placing them on the most visited pages. From a graphic perspective, the CTA should immediately grab attention and be positioned within the page.
Make sure that any CTAs are optimized if they exist. Do you know what should you avoid when developing a search optimized website?
Create lead nurturing campaigns that work
Lead nurturing is about creating messages that are relevant to visitors’ needs. It aims at accelerating the conversion of contacts into business opportunities.
This is an effective way to market to companies with a large contact list but little information.
Lead nurturing is a way to identify contacts and tailor a strategy to meet their needs. This tool creates a unique experience for each user.
You can quickly make an impact on your business’s revenue by first analyzing your database to find hidden opportunities.
Create a series of emails to cross-sell and upsell
It can be five times more expensive to acquire a new customer than to retain and persuade an existing customer.
Sending an email to customers who might be interested in purchasing a product or service from your company is a good idea.
This operation can be automated with a marketing automation platform. This will allow you to save lots of time.
These are the best practices to keep in mind:
- Make sure sales and marketing work together to identify potential customers interested in making another purchase.
- Check that these customers are in your CRM. This will allow sales and marketing to segment them and identify potential opportunities.
- Create effective messages that highlight the benefits of purchasing a particular product or service to help your company reach its business goals
- Use the marketing automation platform for collecting these messages in an email lead-nurturing and ensuring that salespeople are aware to carry out the necessary follow-ups
Starting an inbound marketing strategy that generates leads and contributes to business growth is not easy. You need to have the right skills and the best tools to create a plan that meets the needs of prospects and customers throughout the buying journey.
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