An attractive, modern site design is critical to the success of the best digital marketing services plan. A well-designed website may display your brand and lift your firm above the competition, but an outdated or poorly-designed site might stifle your company’s growth. Prospective clients form their initial impressions of your company through your website, and it sets the tone for the quality of service, competence, and experience they may anticipate from you.
While updating your website might be an expensive investment, it is frequently well worth the upfront expenditure in the long run. The increased sales generated by a contemporary, effective website should more than cover the development costs.
So, what exactly is a contemporary website? Rather of attempting to define it,
Here’s a quick checklist of some of the most obvious signs that you have to redesign your website and in need of an update.
1. Inadequate mobile functionality
Only ten years ago, “mobile-friendliness” as a marketing buzzword. With the advent of the iPhone in 2007, smartphones and the following surge in mobile web search became popular. Prior to this point, the mobile online search was uncommon—a tiny influence when compared to desktop usage—and few marketing experts were aware of it.
However, since then, mobile search has grown into a force, accounting for the bulk of internet searches. In fact, 51 percent of web searches conduct on a mobile device in 2017, indicating that mobile search has surpassed desktop search in importance. Not only is mobile search growing in popularity, but optimizing for mobile consumers should be an integral element of any digital marketing plan.
If your website isn’t mobile-friendly, you’re missing out on a large percentage of online visitors and unknowingly setting yourself up for failure. Search engines consider a website’s mobile capability when determining its ranking. Ignoring mobile SEO can lead to worse search ranks, which will lose you revenue and leads
2. Slow website performance
There is nothing more aggravating to an online user than a sluggish website. It doesn’t matter how beautiful your website is—your online user will rapidly feel irritated and depart before they’ve ever had a chance to see it.
Let’s face it: online users are impatient. Quicker is better, according to modern marketing, and this is mirrored in our desire of faster gadgets, internet speeds, and communication mediums. As a result, if your website takes more than three seconds to load (the widely recognized load time for a modern website), you run the risk of losing a visitor due to impatience.
This is known as “pogo-sticking” in the marketing industry. According to Google study, 53 percent of mobile consumers would abandon a website if it does not load within three seconds.
Consider this for a moment: more than half of your user base is prepared to abandon your website in favor of a rival if it does not load within three seconds. As bizarre as this data may appear, it just emphasizes the need of maximizing your website’s performance. This is especially essential in the case of an e-commerce site, as pogo-sticking will directly result in a loss of sales.
3. A high bounce rate
A high bounce rate is something that will cause any digital marketer a headache right away. The percentage of people that visit your website but leave without seeing any further pages is refer to as the bounce rate.
Assume, for example, that your bounce rate is 50%. This means that one out of every two visitors departed your website without visiting another page. This is a significant issue because they did not purchase anything or even show enough curiosity to look around. Based on their initial assessment of your landing page, their behaviors indicate that they do not believe your firm to be a choice.
Their initial impression of your website and brand indicated that you were not what they were searching for, so they went elsewhere.
A high bounce rate can cause by a number of things. Some examples are your website’s speed, mobile capability, UX/UI design, and even content. Part of lowering your bounce rate is capturing your audience’s attention long enough for them to browse around and actually consider you as a solution to their need, whether it’s a product, service, or even simply information. A solid first impression is critical for enhancing user engagement and decreasing bounce rates.
4. Outdated design
One of the key things that contribute to visitors’ first impressions of your business is the aesthetic appeal of your website. Within the first seven seconds of visiting on your website, your visitors have already forms opinions about your company base solely on how it is presents.
We’ve all seen websites that appear to be from the 1990s and haven’t been updated since. What is your initial impression? Would you consider the firm to be modern? I’m assuming not. You’d probably conclude the firm was out of date. And provided bad customer service. Or wasn’t a leader in their sector, and was maybe on the verge of closing down. Yes, even something as basic as your website design may lead to your clients making all sorts of assumptions about your company.
User experience (UX) and user interface (UI) are related but opposing concepts. Both UX and UI work together to engage the user and deliver an aesthetically pleasing, yet functional experience. Improving your user experience will increase user engagement, resulting in better KPIs such as “time on page,” bounce rate, and conversion rate. As a result, because Google recognizes that the user found your homepage informative and interesting, all of these UX/UI enhancements assist to increase your search ranking.
5. You still use Flash
Flash was the major media plugin for all websites in the late 1990s. If your website was up to date at the time, it would have used Flash, but most browsers no longer support it. As a result of decreasing browser support, Flash will cause your website to load more slowly.
Most websites have already said good-by to Flash, but if yours hasn’t, it’s time to get it redone.
Seriously. Modern websites have a clean, minimalist style with lots of photos, infographics, and cleaner blocks of text. A well-designed user interface provides the user with a clean, effective interface and logical website navigation.
Do I really need to Redesign my website?
Small business owners, in my experience, have the most difficulty recognizing that their website is out of date. Even though their website create more than ten years ago, they still feel as if “it was only yesterday”. And are hesitant to commit to another significant redesign your website project. Usually owing to the initial investment expense. Their desire to making another significant expenditure blinds them to the outdated state of their website. Which might lose them business over time.
If your website has any of these problems. And you can’t find a simple solution, it might be time to invest in a new website. It’s no secret that website creation can be a time-consuming and expensive process. However, as previously noted, while website construction may involve a significant initial investment. That expense should be soon recouped by the benefits the website gives.